Joachim Schmid
The Coach House / An Inventory

Published on the occasion of Marshall McLuhan’s 100th anniversary, The Coach House explores the interrelation of McLuhan and the Internet, using the thinker’s professional home as an example to test the search engine as a means of knowledge production.

Self published
16 x 22 cm, 96 pp, full-colour offset, sewn and glued, 2011
Edition of 500
24 €

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Joachim Schmid is a Berlin based artist who has been working with found photographs since the early 1980s. His work has been exhibited internationally and is included in numerous collections. In 2007 Photoworks and Steidl published a comprehensive monograph Joachim Schmid Photoworks 1982–2007 on the occasion of his first retrospective exhibition.