Through the search for the imagery of reading, flip! was born. Taking the practice of reading further by introducing a cinematic medium. flip! is a book within a book: The physical presence of Yung-Shan Tsou’s original book is “dissolved” from its three-dimensional form, through photographic means, reducing it to two- dimensions. These photos are then bound together returning it to the material world creating the flip!. The modified imagery from the original book-object can be observed objectively as the relationship between the original and its reader is distinctly separated through the dematerialization process. However, traces of the original reading motion (in the turning of a page) is maintained through the changing images whilst flipping. flip! itself builds the second stage of reading, promoting awareness of the reading process and giving insight into how the book was originally experienced. Henceforth, “flip!” becomes a new standalone object with its own distinctive materiality and appearance. The synesthetic experience of reading the original can now be compared with those of the flipbook. flip! presents the reading process in a visual way: A commentary on reading.

More info: http://www.yungshantsou.de

Yung-Shan Tsou is a Berlin based Taiwanese artist and author whose works involve handwriting and bookmaking as conceptual artistic expressions. After completing her Meisterschüler studies at the Weissensee Kunsthochschule Berlin in 2011, Tsou exhibits her growing folio of works at diverse international exhibitions in England, Germany, Italy, and Taiwan. In 2013 her first novel, The Waiting Room, was published in Taiwan. Tsou explores the relationships between imagery and language and the influences of multicultural perspectives. She considers also the communication with different languages/ expressions and searches for how perceptions could be built by reading a picture or by watching the imagery of a script. Taking inspiration from trivial everyday objects Tsou develops unique material semiotics. Tsou terms this particular artistic form “Aufzeichnungen”(Notes). Tsou’s works are characterized by the dialogues between image and language; between content and the process of writing. Tsou investigates the direct relations between the fine skilled way of writing and script. Tsou constructs her works mostly in book form in order to maintain the posture of reading. She focuses on the tension between materials and scripts, so that her works have a specific quality as objects. Her works vary in diverse techniques and materials, causing a change of perceptions and perspectives.