Alternative Roots is a grassroots non-profit volunteer organization created by youth for youth and based on the New Credit Reserve. They state, “We try to create a fun and interesting alternative to drug and alcohol through peer-to-peer connections and interactive programming. We created this program because we as youth are tired of seeing drugs and alcohol being substances that are abused within our communities.”

Alternative Roots explore themes for programs such as: Music & writing, Art, Beadwork, Cooking & Baking, Health active living, HIV education, Business, Education, Political, and Cultural. Alternative Roots experimented and conceived of the music for the procession in collaboration with the SKETCH Band and the ORATORS.